Join Richard and Andrea on the journey of their lawn mowing startup GreenSocks. Mistakes will be made. Fun will be had!

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Welcome to our Startup Blog!


If you’re a bootstrapping startup founder who’d prefer to avoid the mistakes we’ve made, or equally, you’d like to be inspired by some of the wins we’ve had (or should we say, hope to have), you’re in the right place. Welcome! We’re Richard Eastes and Andrea Martins and this startup blog is where we’re adding our learnings and lessons from our startup journey with our lawnmowing marketplace, GreenSocks.

So, who is Richard Eastes?

Richard Eastes is a business guy and computer geek with a secret love of lawn mowing and startups. Just for fun, he’s been known to try to out-mow and out-green the lawns of his Brisbane neighbours. His background includes running the car insurance comparison site Captain Compare (sold in 2010) and the successful car rental startup VroomVroomVroom (in which he is still a shareholder).

And who is Andrea Martins?

Andrea Martins is a busy work-from-home Sunshine Coast mum who never gets time to mow her lawn. In her search for a reliable and trusted lawn care provider, she’s had contractors not return her calls, refuse to quote on the phone, not show up, overcharge, leave cigarette butts in her garden, and accidentally over-poison (and kill) her grass and even her family’s guinea pig! Her background includes running the global resource site Expat Women (sold in 2014).

What else can we tell you?

MMMmmm… Richard works from (and is a mentor at) River City Labs (the co-working space started by Steve Baxter from Shark Tank Australia) in Brisbane. When not with Richard at River City Labs, Andrea works from home on the Sunshine Coast. Richard’s a Ludum Dare fan. Andrea’s a Startup Weekend fan. We don’t have any amazing claims to fame. And no, we’re not love interests. We’re just two people (with very supportive partners) who are trying to make a dream come true, just like you?


Were we in a startup accelerator?

Yes! We were honoured to be one of five teams chosen to be in muru-D’s first Brisbane-based accelerator (also known as the River City Labs accelerator) based in River City Labs, Fortitude Valley, Brisbane.

The program was split into two parts. Part one ran 14 weeks (to 18 December 2015) and was an intensive full-time gig in Brisbane, with lots of mentoring and masterclasses, plus a couple of trips to Sydney. Part two ran 15 weeks (to 31 March 2016) and was a more hands-off, flexible working scenario. The startup accelerator experience was awesome and we highly recommend it. Huge thanks to everyone in muru-D and River City Labs!