4 Things We Didn’t Tell Prime Minister Turnbull

4 Things We Didn’t Tell Prime Minister Turnbull

Earlier this month, we had the privilege of meeting Australia’s Prime Minister, The Hon. Malcolm Turnbull, alongside the Assistant Minister for Innovation, The Hon. Wyatt Roy. It was at a breakfast hosted by Shark Tank’s Steve Baxter at his co-working hub in Fortitude Valley, River City Labs. The event brought together a few dozen Brisbane-based tech startup founders – enticed by the chance to meet the PM (and eat some free breakfast wraps).

All in all, everything ran smoothly.

Translated, this means:

  • the Prime Minister performed well and impressively remembered most of the founder and startup names from his briefing notes;
  • none of the attending startup founders stuffed up their high-profile, microphone opportunity;
  • PetCloud’s obligatory doggie friend didn’t dirty himself on either the Prime Minister or on the freshly cleaned River City Labs floor (Fact: Did you know Prime Minister Turnbull had a Dog Blog?); and
  • no one insulted the PM by using hand sanitiser immediately after shaking his hand (unlike a very awkward meeting with former PM John Howard in 2007 when the woman next to me didn’t want to pick up the PM’s flu germs).


Steve Baxter hosting Prime Minister Turnbull's visit at River City Labs © GreenSocks

Steve Baxter hosting Prime Minister Turnbull’s visit at River City Labs © GreenSocks


Andrea Martins, The Hon. Wyatt Roy, Richard Eastes © GreenSocks

Andrea Martins, The Hon. Wyatt Roy, Richard Eastes © GreenSocks


Prime Minister Turnbull's visit with The Hon. Wyatt Roy at River City Labs

Prime Minister Turnbull’s visit with The Hon. Wyatt Roy at River City Labs



Reflections on meeting Prime Minister Turnbull


Everyone at the event painted the PM a rosy picture of startup land. But in our case at least, meeting the Prime Minister was bittersweet.

Here are four things we didn’t tell the Prime Minister about the reality of startup life because I’m sure they didn’t fit into his grand plan that day:


1. Lawn mowing jobs have slowed down


Yes, lawn mowing is a seasonal business and it’s normal for lawn mowing jobs to slow down over winter. And yes, maybe we should expand our offering to include other home services to help us weather (pun intended) the winter storm. But Y Combinator guru Paul Graham advises startups to do things that don’t scale – including choosing a niche/narrow market and monopolising that market – before scaling later. So that’s what we committed to.


2. We let our two staff go


Employing staff might boost the economy, but it’s expensive. With a downturn in winter mowing jobs, we made the incredibly difficult decision to end the employment of our two brilliant, customer service, team members Tina and Melisa. We were still grieving this decision when we were diplomatically smiling for the PM’s cameras. Reading stories such as Buffer’s recent retrenchment of 11% of their team provided comfort that we’re not alone, but it didn’t take away the pain or sense of personal failure.


3. GreenSocks needs to pivot


Despite glowing customer feedback and a daily flow of new mowing provider signups from all over Australia, if the year-round metrics don’t work, the business is not viable.

Consequently, on the brink of a major business pivot to keep the GreenSocks dream alive, we’re finding solace in the success of famous startup pivots, such as:

  • Mobile shopping app Tote pivoted to photo-pinning, golden child, Pinterest
  • Podcast directory Odeo pivoted to micro-blogging behemoth, Twitter
  • Card playing company Nintendo pivoted to a giant in the consumer electronics and software industry
  • Food ordering service MyMobileMenu pivoted to social news site Reddit and went on to be acquired by Conde Nast, then spun back out as a private startup which took $US50 million in funding from Snoop Dogg and Jared Leto


4. 90% of startups fail


Dear Mr Prime Minister, your investment in Australia’s Innovation Boom is essential in stimulating business and creativity, but most startups fail, so please know that every day is not a glory day for startups.

Steve Blank and Bob Dorf in their guide, The Start-Up Owners Manual, remind us that it’s absolutely normal for 90% of startups to fail. They even quote scripture to add existential authority to their words:

“How narrow the gate and constricted the road that leads to life. And those who find it are few.”  Matthew 7:14


On the bright side…


If The Cockroaches can succeed as The Wiggles, and AirBed&Breakfast can succeed without breakfast, there is hope for us yet.

The startup world is not always rosy. In reality, it’s full of failures, pivots and pain, just as much (if not more so) than it’s full of heroes and success stories.

But take heart fellow founders, with every failure, comes greater learning and an increased chance of success.

At least that’s what they say – and that’s what I like to believe.


Will I Succeed in my Startup (Image credit: FundersAndFounders.com)



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