Don’t you just love it when journalists call you for a Brisbane lawn mowing photoshoot, rather than the other way around? Unexpected press is a godsend, because even if the press feature does not result in any immediate boost in lawn mowing jobs, you never know where the opportunity might lead.
Our rule of thumb is… when journalists call, jump, because they are hyper-busy creatures with long memories. So, if you prove yourself to be a slow-to-respond on unreliable source, they won’t call you again.
Here are four examples (including this week’s adventure) of unexpected press features we’ve earned from jumping when journalists call and want help with their stories…
Upcoming Unexpected Press Feature 1
On Tuesday this week, we got a call from a journalist at The Sunday Mail. He was looking for a female in a lawnmowing business who could be in a Brisbane lawn mowing photoshoot. The journalist was already frustrated because they had spent a long time searching lawn mowing sites looking for someone to photograph. The least we could do to thank them for the opportunity was to drop everything and immediately get in the car to scout for a location to help. Their specific requirements: “very overgrown, lush, green grass”.
Scouting for the Brisbane Lawn Mowing Photoshoot
Finding very overgrown, lush, green grass sounded easy – but it wasn’t. We drove around for one and a half hours and then another half an hour the next morning. Finally we hit the jackpot with this section of very overgrown, lush, green grass…
But… a few hours later when we went back for the photoshoot, you can imagine our horror when we discovered this…
Noooooooo! Don’t mow it yet, pleeeeease. It took us two hours of scouting and now it’s going to be mowed just minutes before our lawnmowing photoshoot? Did a black cat walk under a ladder when we weren’t watching?
Fortunately, our amazing photographer, Lachie Millard, managed to take his 100+ photos before the Council mowers rolled in to shave our highly-prized, overgrown, lush, green grass.
We’re not sure who we’ll share the page with in the upcoming Sunday Mail feature, but we’re soooo grateful for the opportunity and want to send a BIG thank you to Lachie and The Sunday Mail!
Unexpected Press Feature 2
In December – thanks to a kind referral from Josh Anthony at River City Labs – we got called by a journalist wanting to urgently interview a local Brisbane startup. No qualms about it… we dropped what we were doing, hopped in a taxi and headed to a photoshoot for The Courier Mail. The very next day, we couldn’t believe our eyes when we opened the paper and saw that we were sharing a page with Malcolm Turnbull!
Unexpected Press Feature 3
Last November, we got a call from The Courier Mail about a Reddit post we did (on the topic of Star Wars icons landing on Brisbane landmarks, of all things!). We were in an accelerator masterclass at River City Labs at the time, but as always, we dropped what we were doing to help. Within hours we had a home page feature on The Courier Mail site!
Unexpected Press Feature 4
Our final example comes from last September, when three of the River City Labs (muru-D) startup accelerator teams were asked if they would like to do a photoshoot for The Courier Mail. Rhetorical question, right? We dropped what we were doing to make it happen. The result was a three-quarter page feature in The Courier Mail, a week or two later, at no cost to us – thanks to Launch Group, River City Labs and The Courier Mail!
Our lawn mowing startup GreenSocks’ first photoshoot for The Courier Mail
Thank you to every journalist who has ever called us.
Please call us again, anytime!