The boring corporate haircut had to go. I wanted something new. Something so ridiculous that it could also promote GreenSocks, my lawn mowing business at the same time. As I strutted into Crown and Co in Brisbane, I was thinking “Is this really going to work?” If you can’t watch the video of it on Facebook, imagine short back and sides with a reverse mohawk (shaved strip down the middle) and then painted green. I call it a lawn mow hawk.
The 60 Second Law Mow Hawk Haircut
That’s the fun part over. Jobs done. If you’re not interested in how I used this hair cut to promote GreenSocks, you can stop reading now.
3000+ pamphlets delivered for free
This is the post to Facebook that started it all. I honestly didn’t think anyone would take me up on the offer. It was simple call out to ask for help delivering pamphlets with a fun reward.
This post alone scored 40 comments, 41 likes and 13 shares.
I was hoping for 10. Didn’t expect 4850 pamphlets to be delivered.
The spike in Facebook engagement was higher than the spiky bits of my lawn mow hawk.
Costs
Haircut: $35
Green hair paint: $5
Delivering bundles of pamphlets to friends: 2 hours.
Benefits
Facebook Reach: 5000+ (up from a typical ~50)
Pamphlets Delivered: 4000. Saving of $450 (thanks friends!)
Total Shares: 23 shares, including the barber shop.
Publicity: Our $100+ spent on “Boost posts” haven’t earned the same metrics combined.
Company culture.
Ridiculous Ideas to promote your Business
Lawn mowing is a very boring industry, so there’s no excuse for you not to come up with a ridiculous idea to promote your business too. I’ve come up with some suggestions.
Massage Salon – Host a massage competition. Invite locals and the press to judge. Invite competitors to compete as well.
Cleaning Company – Create a fun / fake TV show “AUSTRALIA’S NEXT CLEANER”.
Lock smith – Find someone to handcuff themselves wearing fluffy boxershorts inside a train during peak hour. Commuters will video tape you freeing them. The hero. Wearing branded clothing.
Removalist – Cardboard box with a cute toy plush animal inside. Well padded. Leave outside potential corporate clients. Key employee will open and see your message “we’ll look after your stuff the same way”.
Game developer – Host a game tournament. Any game! Even if it isn’t your own game. Use the opportunity to also promote your game. Even a car rental company can do it