If you are serious about your mowing business, a website is no longer just a good idea, it is a must-have. So the real question is not, “Do I need a website for my mowing business?” – it’s “Am I serious about my mowing business?”
5 reasons why you need a website for your mowing business
1. It helps customers find you
When customers need lawn mowing, they don’t wait for a lawnmowing guy to deliver his flyers in their mailbox. Customers like instant solutions, so if they need lawn mowing, they jump online and see what Google brings up.
So, whether customers land on your business website directly, or a directory site (where you have your website listed), you have a much better chance of attracting new customers if you have something to attract them to, yes?
Interesting read: 20 Ideas to Get Customers for a Lawn Mowing Business
2. It talks to customers while you sleep
Customers book mowing jobs with GreenSocks at all hours of the day and night. 11pm, 2am and 4am – we can never predict what time the mowing bookings come through – and we would lose a lot of business if we didn’t have a website that talked to customers (with mowing prices, FAQ and lots of information about our business) while we’re sleeping. So, if you’d like to talk to new customers while you sleep, get a website to help!
3. It makes you more trustworthy
Mowing customers are becoming increasingly wary of fly-by-night, dodgy contractors taking cash in hand jobs, who aren’t who they say they are. Customers today want to know who is coming onto their property and they want to check if they’re legitimate – especially if a mum with small children plans to be home when the lawn mowing is scheduled.
A decent website gives you credibility and makes you more trustworthy. It allows customers to check who you are before you arrive and gives them a sense of comfort that you are who you say you are. Granted, websites can by dummied, but most dodgy mowing contractors couldn’t be bothered. So, if you want to instantly boost your credibility with new customers, you need a website for your mowing business.
4. It saves you time – and customers
If you struggle to answer incoming calls while you are mowing lawns or driving to and from mowing jobs, why don’t you let a business website do some of the work for you?
Providing a website for customers to contact you (via a ‘Contact Us’ form or an email address on your site), can save you time, save your customers’ time – and help you not to lose customers. Because if customers can send you a message online, they may never need to pick up the phone and/or may never hang up without leaving a message when you don’t answer.
Andrew Pototschnik (aka The Lawn Care Millionaire), says that the number one reason that lawn care companies lose customers and don’t grow is because they don’t answer their phone. So if you can’t answer your phone, it’s a good idea to get a website for your mowing business.
5. It showcases your awesome work
There’s mowing guys, and then there’s mowing guys. The first type will just mow a lawn any old way. The second type will mow it with love, edge it with precision and literally tweezer away the leaves that the blower vac didn’t budge.
If you’re one of the mowing guys who are proud of their awesome mowing work, then showcase your before/after photos on your website and let the world what you can do! If customers love your mowing prowess, they may decide immediately that they want your magic touch and not proceed to price-shop elsewhere.
Here’s an example from our GreenSocks site, of before/after photos from our mowing provider Patrick Phelan on the Gold Coast in Queensland:
Got some examples of how a website has helped your mowing business?
Feel free to tell us about it in the comments below!