I took a weekend break from mowing lawns to compete in a challenge called Start Up Weekend.
It goes a little something like this…
- Start Friday night with beer/pizza.
- Share a business idea with the 120+ crowd.
- If crowd likes idea, people will volunteer to join you.
- Business gets started in 2 days with more beer/pizza.
Was it eventful? Yes.
I’ll tell the story with pictures.
So I pitch an idea about a new advertising technology where ads appear in the text you read.
30 Seconds in, Steve Baxter heckles me.
Shark Tank style.
Tony Abbott makes a surprise visit.
Yo, Tony, check this out.
He didn’t seem to like our idea either…
I’m embarrassed, so I quickly change the subject.
I explain how my other startup, GreenSocks is helping Australians to make money mowing lawns.
Determined to keep going, we hit the streets.
The public approved.
“Your text ad is way more effective”
“I don’t like pop ups. Your ads are fine”
“I switch banner ads off”
In 24 hours, we had a website live.
Meanwhile, star coder, Alec Brooks had ad serving technology working too.
Without Elegant Ads
With Elegant Ads
Judges want to see clients.
We phoned businesses we already knew. They wanted in. Sweet!
Power seller, James Mackay even landed Scouts Queensland. Scouts didn’t want to associate with annoying banner ads.
We hustled in the urinal.
A not so elegant ad
We hustled on Reddit.
The 103 comments from people all around the world helped with legal improvements.
Reddit also attracted another 15 unsolicited clients who wanted to either publish ads or buy ads.
Did we make money?
The final pitch and judging
How did we do? We didn’t win. It didn’t matter! We were very happy with what we achieved in 54 hours.
The team of strangers…. Michael Bailey, Richard Eastes, James Mackay, Alec Brooks & Prashant Murphy.
Not strangers anymore.
Do you have an Idea?
If you own a business or have a business idea you want to start, join a Startup Weekend.