JFK said that, didn’t he? In life, hard things are usually better than easy things.
Work harder? Make more money.
Run harder? Get fitter.
Cook for 5 hours? Eat delicious meal.
Garden harder? Lawns look amazing.
Wow! Hard is awesome! We learn that the hard way is usually the better way.
The thing is, hard does not mean important.
In business, this mistake is costly.
Today I made the mistake of working on something that was really hard for me. My instinct said it was important. After a 5 minute break I realised there were more important things to be working on that were easier.
Startup Tip: A Lesson on Importance
Decide what is hard and what is important. Do the important stuff first.
Hard does not mean important.
It’s a startup tip that I learned today. I hope it helps you!